Group command centre
Real-time performance across 14 Water Babies franchises · Wednesday, 11 November 2026
Group revenue · this month
£0
▲ 0% MoM
Royalties · YTD
£40,392
Collected in full
Marketing levy pool
£11,618
Deploys Q3
Net new swimmers
0
+0 joined · 0 churned
Group revenue · trailing 12 months
£727,402 totalNetwork status
11
Active
2
At risk
1
Onboarding
7
Pipeline
Top growth franchises · trailing 12m
M
+-100%
North West
D
+-100%
North West
H
+-100%
North West
L
+-100%
Yorkshire
UK network map
Flagship
Core
Satellite
At-risk
Revenue per franchise · this month
Detail →Portfolio health
All franchises →| Franchise | Region | Tier | Swimmers | NPS | This month | Status |
|---|---|---|---|---|---|---|
| Manchester North | North West | ★ Flagship | 498 | 56 | £0 | Active |
| Didsbury | North West | Core | 245 | 56 | £0 | Active |
| Heaton Park | North West | Satellite | 110 | 64 | £0 | Active |
| Leeds Central | Yorkshire | ★ Flagship | 497 | 81 | £0 | Active |
| York | Yorkshire | Core | 281 | 63 | £0 | Active |
| Sheffield | Yorkshire | Core | 200 | 34 | £0 | At risk |
| Liverpool Waterloo | North West | Core | 279 | 68 | £0 | Active |
| Birmingham South | Midlands | ★ Flagship | 502 | 74 | £0 | Active |
Franchisee NPS distribution
Group average NPS 62 · world-class swim-school benchmark is 62. Franchisees below 40 are flagged for intervention.